Digital marketing and social media services for East African businesses.
Explore strategy, social media management, platform planning, and team training. We can discuss scope around your audience, channels, budget, and available capacity.
Plan your channels, content, and measurement around your business priorities.
The work can cover strategy, content planning, channel management, and measurement, depending on the scope agreed with you.
Measures should fit the campaign and the data available. Reach, enquiries, sales, and retention each describe different outcomes; none alone proves that marketing caused a change in revenue.
Campaigns aimed at East African audiences can be planned around the markets, languages, channels, and context you identify. English material on this site prioritises East Africa, then wider English-speaking Africa, the UK, and other markets.
Five Ways We Can Help Your Business Grow
Possible areas of support are shown below. Final channels, deliverables, responsibilities, and dates are agreed for each engagement.
Social Media Strategy
A practical plan shaped around your team and selected channels.
If your organisation posts irregularly or without a clear purpose, a channel plan can help clarify priorities and responsibilities.
A scoped strategy can document audiences, selected platforms, content themes, publishing roles, and measures relevant to your goals.
Ideal for: Businesses ready to move from ad hoc posting to a professional, repeatable content operation. Suitable for owner-managed businesses, growing SMEs, and in-house marketing teams that need strategic direction.
Digital Marketing Strategy
A joined-up plan across channels relevant to your organisation.
Social media is one possible part of a digital marketing plan. Depending on the brief, work may also consider your website, email, WhatsApp, search visibility, and other selected channels.
The agreed work can document priorities, channel roles, responsibilities, and next steps.
Ideal for: Businesses that want a joined-up marketing operation, not a collection of disconnected tactics. Particularly valuable for businesses with an existing customer base that has not been properly reactivated.
Social Media Management
Operational support for selected social channels.
For an agreed management scope, responsibilities can be divided between your team and the service team.
Possible tasks include content preparation, scheduling, community management, and reporting, subject to agreed channels and capacity.
Ideal for: Platforms can be selected from Facebook, Instagram, WhatsApp Business, LinkedIn, TikTok, X, and YouTube, subject to agreed scope.
Platform Playbooks
A working guide for a platform selected with your team.
A platform guide can set out channel choices, content planning, publishing practices, and measures for your team to consider.
Topics and format are agreed for each engagement.
Ideal for: Organisations seeking a written reference for a selected platform.
Training for Your Team
Training topics can be selected around your team’s work.
A training brief can focus on the marketing tasks your team wants to handle with greater confidence.
Sessions may cover social media planning, writing, content production, channel practices, or WhatsApp for business, depending on the agreed programme.
Ideal for: Delivery format, location, schedule, and reference materials are confirmed in the agreed scope.
Start With Scope and Priorities
We begin by understanding your priorities and discussing a suitable scope before work starts.
Initial discussion
Tell us about your audience, current channels, goals, and constraints. Any standalone audit, deliverable, or fee is agreed before work begins.
Strategy
If the work is a fit, we can define the activities, deliverables, responsibilities, budget, and measures in a written scope. Outcomes depend on many factors and are not guaranteed.
Execution
For agreed implementation work, the activities, review points, and reporting format are set out in the scope.
Review and adjust
For ongoing work, we can review agreed measures and discuss changes with you. Any budget or channel changes remain subject to your approval.
We think like strategists. We work like craftspeople. We report like accountants.
Sectors to Discuss
Start with the audience and markets you want to reach; channel choice and scope can then be discussed.
Ready to grow?
Share your business goals and current marketing priorities. We will discuss the work you have in mind and agree any next steps and scope with you.