Digital marketing strategy for businesses in Uganda and East Africa

Discovery Questionnaire

Tell us about your business. We will prepare your quotation.

Ten questions about your business, audience, priorities, and budget. Share what you know; you can note where information is still uncertain.

Answer 10 questions

Open-ended questions about your business, audience, goals, and budget. There are no right or wrong answers.

We review the enquiry

The information helps us understand the work you have in mind and the details that may need clarification.

Agree next steps

Any proposed work, deliverables, fees, and timing are discussed before you decide whether to proceed.

Questionnaire Submitted

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Your contact details

Provide contact details so we can identify this enquiry if follow-up is needed.

Full Name

Email Address

Phone / WhatsApp

Business / Organisation Name

Discovery questions

Answer in your own words — there are no wrong answers. Be as specific as you can; the more detail you give us, the more accurate your quotation will be.

Business Overview Tell us what your organisation does, what you offer, its operating stage, team context, and the markets or locations relevant to this enquiry.

Unique Value Proposition What makes your business different from your competitors? Why should a customer choose you over anyone else in your market?

Target Audience Describe the customer groups or organisations you want to reach, the markets or locations that matter, and the needs your offer addresses. Share only details relevant to planning.

Social Media Goals What would you like digital marketing to support? Which outcomes matter to you, and is there a time horizon you have in mind?

Current Digital Presence Describe your current online presence. Which social media platforms are you already on? How consistently have you been posting? Which content has performed best, and which has not worked?

Competitors & Market What alternatives might your customers consider? You may describe general patterns or share public examples, but do not include confidential information.

Content & Creative Resources What content assets do you currently have — photos, videos, written content, brand guidelines, or a logo pack? Who in your organisation can create or approve content?

Budget What is your monthly budget for digital marketing and social media — including both agency or consultant fees and any paid advertising spend? Please give a realistic range.

Platforms & Timeline Which social media platforms do you want to prioritise, and why? Are there any key dates, launches, or campaigns coming up that we should know about? When would you like to start?

Success Metrics Which measures would help you review the work? What data do you already collect, and where does it come from?

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